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  • Writer's pictureVittoria Anastasia Valentini

Will social media ever go away?

Updated: Oct 5, 2022

Social media has been around for a long time, but it's still not clear whether it will ever go away. Are we simply using social media to talk about our lives and keep up with friends or do we use it as a way to shop for clothes and electronics? And if you want your business to succeed in today's digital marketplace, you need to understand how your customers use social platforms—and then figure out how your brand can be there when they're looking at things like clothing and shoes.

Social media is here to stay.

It’s true that social media has its downsides, but the fact of the matter is that it’s become an integral part of our everyday lives. People use it for everything from connecting with friends and family to getting news updates and shopping online. Businesses also use social media as a tool for marketing their products or services—from giant corporations down to local small businesses, everyone can benefit from having a presence on these platforms.

This isn’t just something you see happening at home; it's becoming more prevalent in every industry: even doctors are using Facebook Messenger because patients want easy access to their physicians' offices instead of being forced into long phone calls or waiting hours on hold during normal business hours! It may seem like there's nothing good about social media...but think again! What if everything changed overnight? Would you still want those connections in your life? Probably not! So yes: social media will always exist because people need each other more than ever before now that there are so many ways (not only through technology) they could lose contact forever without ever realizing it until it's too late (if ever).

Social media is becoming more integrated into our everyday lives.

Social media has infiltrated every aspect of our lives in ways we never could have imagined. People are spending more time on TikTok and Instagram than ever before, and it's not just because they're addicted to checking the newsfeed—it's because social media has become an integral part of how we communicate with each other.

Social media is becoming more integrated into our daily routine, too. Whether you use social media for networking or just to keep up with friends' lives, chances are that you're using it at least once a day—and if you're like most people, that number will only go up with time.

Consumers want to be able to buy from the brands they follow on social media.

Consumers who want to stay in touch with the brands they love follow them on social media. They want to be able to buy from the brands they follow on social media, too. According to a recent report by Oracle Marketing Cloud and Nielsen, more than half (56%) of consumers who use social media say it helps them get information about new products and services.

The same study found that more than half (56,7%) of global online consumers agreed that "social media has become an essential part of my life."

Brands want to sell their products directly through social channels.

Let's face it: Social media has become the new storefront. Consumers are browsing online, and they are choosing where they want to make purchases based on what they see in their newsfeeds or Instagram feeds. With this in mind, brands need to find ways to capitalize on this opportunity by selling directly through social channels as well as building relationships with customers, creating brand awareness, and increasing sales.

Brands want a way for customers to look up products without leaving the app.

The easiest way is to add a search bar in the app, but this is easily overlooked by users and doesn’t give them enough information about what they’re looking at. This means that brands have to get creative with how they integrate product recommendations into their apps.

In addition to standard search functionality, brands are starting to use product recommendation models based on user preferences and past behavior in order to help users find products they might like within an app or website (e.g., “You might also like these other items similar to yours).

Social platforms are doing everything in their power to keep users inside the platform, rather than directing them elsewhere.

Twitter has made a big deal out of its polling feature to engage users and get them to interact with each other more often. Facebook has been integrating Instagram into its main app more and more over the years, making it easier for users to stay within the Facebook ecosystem when uploading photos or sharing links.

Instagram is also adding new features like live streaming, which will likely encourage engagement amongst users who want to share their experiences in real-time with others via social media. As long as these platforms keep adding more ways for us to interact with one another online and make it easier for people from all over the world to connect with one another on a regular basis (even if only virtually), there's no reason why social media should ever go away.

Brands need to be where their customers are, and that's increasingly on social platforms like Facebook, Instagram, TikTok, Pinterest, and more.

According to a recent study by Deloitte, 82% of U.S. social media users now expect companies they follow on social media to have a presence on their favorite platform or app in the next two years—and 68% say they won't buy from those companies if they don't have one.

Brands are also taking advantage of these platforms for direct sales opportunities—a significant shift from simply being seen as another "brand." Facebook recently announced that it would no longer accept ads from marijuana-related businesses because of federal restrictions; however, Instagram will still allow cannabis content creators and users to post as long as the posts abide by its rules against promoting illegal activity or criminal behavior (e.g., violence). While this may seem like an odd stance from Facebook after banning marijuana ads across all its properties since 2013 (for fear that people under age 21 might see them), it reflects how seriously marketers take social media today—and how much millennials want to access through their favorite apps too!


With the ever-evolving Internet, social media may be here to stay. However, it's important to remember that change is always possible. Technology has changed how we communicate with one another as well as how we do business, but you can always expect change—and adapt accordingly. If you are struggling in keeping yourself updated, we are here to help you. Choose JOVI for managing your Social Media!

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